Calligraphic pens apply ink under pressure. On a paper surface, this results in accentuated curves along the movement path. GT Flaire interprets this physical trait in a systematized manner for the world of bits and bytes. The Flaire axis allows the choice of more or less visible curvatures—and more or less expression.
With vertical terminals and open counters, the typeface promotes a natural flow between letters. This design choice adds pace and energy, creating an open, organic appearance. The architecture of each letter maintains a balance between discipline and dynamism, giving text both structure and movement.
GT Flaire Basic is all business. But when it comes to pleasure, the Extra styles go all the way. Their reverse contrast emphasizes the horizontal and elevates the negative space’s drama—further supported by the satisfying dance of thick and thin and the resulting sharpened corners.
Expanding on its calligraphic foundation, the fonts offer a large number of exuberant alternates. They allow the typeface to flex beyond its prescribed range and offer you the opportunity to go the extra mile! To think outside the box! Disrupt! Definitely not business as usual.
